| 1: Describe different forms of segmentation.When would you choose various strategies? |
|
|
| 2: What is the difference between targeting and tailoring? |
|
|
| 3: List the four Ps of health marketing. How would you use these to describe a behavior to improve child nutrition in Bangladesh? |
|
|
| 4: How is the integrative model different from social cognitive theory or the transtheoretical model? |
|
|
| 5: Pick a health behavior that is either a prevention or detection behavior, and develop either loss- or gainframed messages to persuade people to adopt this behavior. |
|
|
Fill out the fields below to send a copy of your score to your professor:
Your Name: *Required
Your Email: Invalid Email
Professor's Email: Invalid Email